New Public Relations Partnership Focused on Jobe’s Fertilizers, Landscape Fabrics and Sun Shade Products
WACO, Texas — Jobe’s Company, one of the oldest heritage brands in the lawn and garden category, today announced that it has selected Jeff Dezen Public Relations (JDPR) to be its PR agency-of-record for North America. Based in Greenville, SC, JDPR has extensive experience in growing consumer goods accounts, including campaigns for multiple brands in the ‘outdoor living’ category.
Headquartered in Waco, Texas, the Jobe’s Company specializes in home and garden products that enrich people’s lives by helping them grow better things. The company manufactures products ranging from organic fertilizers and plant spikes to consumer and commercial-grade landscape fabrics and sun shades, with a commitment to giving consumers better products that deliver better results.
According to Chris Allen, CEO for The Jobe’s Company, “Knowing that Jobe’s is poised for significant growth, we wanted to team with a seasoned PR firm that really thinks about communications KPIs as business people. That’s JDPR to a tee. They roll their sleeves up and deliver great ideas, while ensuring precise, targeted messaging to drive the brand. We’re very excited about the opportunities ahead.”
“To work on the Jobe’s brand is a remarkable opportunity,” added Jeff Dezen, President of JDPR. “From Boomers to Millennials, our lives are better when we grow things, and that’s very exciting through the lens of the Jobe’s business!”
For more information about the Jobe’s Company, and to view the complete line-up of innovative products, visit www.jobescompany.com.
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About The Jobe’s Company
Headquartered in Waco, Texas, the Jobe’s Company specializes in home and garden products with a commitment to giving consumers better products that deliver better results. The company is the nation’s #1 organics fertilizer brand and produces over 1 billion square feet of consumer and commercial-grade landscaping fabrics, annually. Additional innovative products include plant spikes, soils & potting mixes, fencing & netting, as well as sun shades and accessories. The Company is represented by a robust portfolio of brands including Jobe’s Organics, Easy Gardener, Ross, WeedBlock, PowerGrid, Sun Sail, and others. With over 200 products at retail, Jobe’s brands are available online and at leading home improvement, garden, hardware and discount stores across North America. For more information and to view the entire line-up of products, please visit http://www.jobescompany.com/.
Founded in 1991, JDPR is a full-service Public Relations agency, providing its clients with best-in-class strategic marketing communication services underpinned by deliberate business analysis to include national and regional media relations, SEO services, memorable social media campaigns that drive engagement, crisis communication planning and creative idea generation aimed at advancing clients’ business objectives.